How Life Trust NGO uses cookies to improve your experience and measure our impact
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
Cookies cannot run programs or deliver viruses. They are simply data files unique to your browser on your device.
As an NGO serving donors from 35+ countries, we use cookies to:
We do not sell your cookie data to anyone. Cookie data is used solely to improve Life Trust's mission and donor experience.
These cookies are strictly necessary for the website to function. They enable core features like donation form security, session management, and fraud prevention. They cannot be disabled.
We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This helps us improve our donation pages, understand which countries donors are from, and measure campaign effectiveness. All data is anonymised.
These cookies allow us to show Life Trust NGO campaigns to people who have visited our website on platforms like Facebook, Instagram, and Google. This helps us reach more potential donors without spending excessive amounts on untargeted advertising.
These cookies remember your settings — such as preferred language, last visited program page, or region — so you don't have to re-enter them each visit.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
lt_session |
Life Trust | Maintains your session state during the donation flow | Session |
lt_cookie_consent |
Life Trust | Stores your cookie consent preferences so we don't ask again | 1 year |
XSRF-TOKEN |
Life Trust | Security token to prevent cross-site request forgery on forms | Session |
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users; used to calculate visitor, session, and campaign data | 2 years |
_ga_QV02XEPVFX |
Google Analytics (GA4) | Stores session state specific to the Life Trust GA4 property | 2 years |
_gid |
Google Analytics | Distinguishes users for a 24-hour window | 24 hours |
_gat |
Google Analytics | Throttles request rate to Google Analytics servers | 1 minute |
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
_fbp |
Facebook / Meta | Used by Facebook to deliver advertisements and track conversions from Facebook ads | 90 days |
_fbc |
Facebook / Meta | Stores last Facebook click parameter for ad attribution | 90 days |
_gcl_au |
Google Ads | Used by Google Ads to store and track conversions | 90 days |
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
lt_lang |
Life Trust | Stores your preferred language (English, Tamil, Arabic, Hindi) | 1 year |
lt_region |
Life Trust | Remembers your country/region for localised donation experience | 1 year |
Some cookies on our website are set by trusted third-party services that we use to run our operations:
Life Trust does not control third-party cookies. Please review each provider's privacy policy for full details.
You can also control cookies through your browser settings:
Please note that disabling cookies may affect the functionality of the donation form and other features on lifetrust.co.in.
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on ↗.
Life Trust NGO receives donations from 35+ countries. We comply with the cookie and privacy laws relevant to each donor's region:
Our cookie consent banner is designed to meet the highest standard (GDPR opt-in) so that visitors from all regions are covered.
You may delete all cookies at any time through your browser settings or by clicking "Decline optional" in our cookie banner.
We may update this Cookie Policy from time to time as our website evolves, new services are added, or laws change. When we update it, we will:
We encourage you to review this page periodically. Continued use of the website after changes are made constitutes acceptance of the updated policy.
If you have any questions about this Cookie Policy, your personal data, or how to exercise your rights, please contact us:
📧 Email: [email protected]
📞 Phone / WhatsApp: +91 86080 52916
📍 Address: North Main Street, Kuchanur, Theni, Tamil Nadu 625515, India
We aim to respond to all privacy queries within 5 working days.